Do you know the name of this kind of element that is usually used in web design?

Searching around I have a feeling that it doesn't really have a specific name, just "column design" or something. The reason I'm asking this is to have a deeper understanding on the illustration of this specific element. Illustration art in general, and website illustration art in specific are not something new, see for example this video about illustration art, and this article about illustration styles in web design. However, in this specific element, there is not much room for details, and both those links don't emphasize this constrain at all. Illustration artists can still work on this element, but I think until we have a concept for it, it will be hard to solidify our skills.

The image below is another example on the need of concrete knowledge of this kind of illustration: it needs to carry an amount of sophistication and subtlety, while being constrained in a small amount of space (it's actually the mission of my project):

enter image description here

1 Answer 1


These are usually referred to as cards. They may have illustrations, photos, or no image at all.

From NN Group:

A card is container for a few short, related pieces of information. It roughly resembles a playing card in size and shape, and is intended as a linked, short representation of a conceptual unit.

  • I see. Do you know how should a card be designed if it contains sophisticate information? Also, when should card not be used?
    – Ooker
    Mar 1, 2021 at 21:24
  • Couldn't they also be referred to as tiles depending on how they are used/implemented?
    – Michael Lai
    Mar 1, 2021 at 23:19
  • @MichaelLai - tiles usually have less content within each container, such as gallery views that are simply images.
    – Elliot
    Mar 2, 2021 at 14:52
  • @Ooker - here's an article that goes into some best practices: uxplanet.org/using-card-based-design-to-enhance-ux-51f965ab70cb Specifically, if you have a large set of homogenous cards, it may be better to choose a different component, such as a list.
    – Elliot
    Mar 2, 2021 at 14:52

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