I have been thinking a lot about my favorite quote from Henry Ford:
If I asked people what they wanted, they would have said 'Faster Horses'. -Henry Ford
The trouble I have been having is that I know how to make something usable, but I am an innovator at heart, I have to be trying something new.
So what is the way to discover what users NEED and not what they just WANT?
If I do a user test the way I do now, I get their reactions, wants, and desires, which are rather predictable 9 times out of 10. But what I am having trouble with is digging out their needs.