I am working on the announcement of new features for our existing portal users. The announcement will be made by displaying a distinctive modal element that is triggered by some specific events. Through this element, the user can either upgrade, get more info or close the modal by clicking a standard icon. The question is if there is any pattern/research about how many times this element can be displayed before the user considers it annoying? How insistent should we be promoting new features? I am sure you know what I am talking about :) Thanks in advance.

  • Personally, once is too many times for me! Just have it tucked away in a "whats new" page and let the user subscribe to email updates if they want to be kept in the loop.
    – musefan
    Feb 15, 2021 at 12:51

1 Answer 1


IMHO, the way it is being done now a days Don't show again button. I mean there should be 3 buttons on modal.

  1. More ( on clicking it, user should get info and a link to upgrade)
  2. Dismiss ( dismissing for now )
  3. Don't show again (or wait for next major upgrade)

And product should display this modal everytime on start of the product unless button 3 is clicked.

Hope this helps. Thanks.

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