The morality of using dark patterns presents an ambivalent dilemma. Are there some guidelines or the framework when the business need doesn't correspond with users?


  • Business need: Standart newsletter signup
  • User need: usage of service/product

Dark patterns- preset when registering, disruptive popup when using a product

1 Answer 1


I find the usage of dark patterns a very interesting (and complex) topic.

As it is a very broad area I would start dealing with a concrete example.

The newsletter example could be approached with the European Union GDPR (General Data Protection Regulation). A well known email marketing company offers some information about it: https://mailchimp.com/help/collect-consent-with-gdpr-forms/

This 2020 study about the use of dark patterns after the GDPR is also very interesting: https://arxiv.org/pdf/2001.02479.pdf

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