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Attaching a screen shot for reference which is not a very intuitive approach, in this you have to long press on the product image thumbnail for the similar products bottom sheet to appear. I thought of having a "similar products" CTA upfront on the images, but still not convinced, can someone suggest a better approach of doing it?

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  • Why do you need to show a similar product on a search/Brose page? Usually, the Browse and Serch page has this. Showing a similar product makes sense when a user views a particular product. If they don't like it, they go on exploring similar stuff. Less likely they take this decision on a search or browse page – Swapna Dec 25 '20 at 11:43
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Similar products to the search term or similar products to a particular product?

If it's the former, you can show similar products at the bottom of the search results, in its separate section. For the latter, I wouldn't show similar products on the search results page. You should be showing that on the product's page.

Hope this helps.

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in the UX perspective similarity of products can be analysed in different contexts.

- UI context

how to present data and where? Similar products can be present both on Page List and also displaying in Buying process (complementary sales - You bought jeans - so maybe You need belt?) There should be a CTA for easy add to bag - without routing to that similar product page.

In your UI it's not neccessary to create additional modal - just similar styles below the main product should be easier and cheaper for implementation.

- Analytical context

After implementation it's important to meeasure how many users in session click on similar products and taking actions with it.

- ML context

Where will the data for the designed element be delivered from? You can use ready-made tools that calculate the similarity.

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