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When designing a feature, an improvement, or a product i'm curious at what point would you refer to the user journey map? Why would you refer to it? and what information or insights would hope to gain?

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Depends It's crucial to user Journey? You could use Agile UX and document lightly, if the new feature impact the user journey, or delivery a big value you should consider update your journey map.

When a crucial information in the Journey Map, you can remember, discuss, thinking, together with your team, understading how to improve this feature, how the user feel in this point.

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