Posting this here as there's no marketing SE, but it seems marketing is topical here given that Marketing = UX.
Say you have a product with six benefits, three of which indicate lack of negative qualities.
In marketing material, you arrange them into two columns, one for good qualities and the other for lack of negative qualities, bulleted with green checkmarks and red crosses respectively:
✅ Full-size, genuine plumbus ❌ No animal testing ✅ Only the finest dingle bop ❌ No maintenance fees ✅ Uses only organic fleeb ❌ No complex installation
What's a good way, by changing the icons, colors, typography, or some combination, to visually indicate that both columns are benefits, while still keeping them visually distinct and without causing confusion?