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I am in the process of research planning for a community website for my local town - called MediumTown.

The website will feature the following main sections (the software I am using already comes with these):

Business directory which will be for local businesses and services Events in my local town Jobs in my local town News about my local town.

I am currently taking a UX course so fairly new to UX, but I underrated I need to put together a screener survey before interviewing people to find out more about what they will find useful etc.

I will be targeting two main groups - town residents and local businesses.

At the moment I am working on the screener for the residents and have put the following questions together to recruit suitable candidates for further research:

  • Name
  • Age
  • Where do you currently live? (to confirm they are from my local town)
  • Are you currently employed?
  • What is your occupation and job title?
  • How do you usually access information online?
  • How often do you use the internet to access information online? (Hourly, Daily, Weekly, Monthly)
  • Apart from reading emails, what are typical activities you do online?
  • Tell us about the last time you used the internet to find out something relating to MediumTown?
  • Describe what you use your mobile phone for (excluding phone calls and text) when out and about.
  • Describe your typical day in MediumTown.
  • How often do you look online for information about a shop, business or service online in MediumTown? (daily, Weekly, Monthly, Yearly)
  • Describe how you find out information about a shop, business or service in MediumTown
  • How often do you look for information about groups, courses, classes or events online in MediumTown? (daily, Weekly, Monthly, Yearly)
  • Describe how you find our information about events happening in MediumTown.
  • Describe how you look and apply for new job opportunities.

Can anyone tell me if these are suitable questions? Would you put some of them in the main interview questions?

My research aim is to find out what people will use the most in a website dedicated to the local community.

Any advice would be great, thanks!

  • A screener makes sure you get a representative sample of people. So certain questions (say age) 'work harder' in establishing this. Your list looks more like an interviewing script. – PhillipW Nov 21 at 9:45
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Quick feedback:

Name

  • Make sure to state their anonymity.

Age

  • You will need a large response rate to start seeing an age pattern.

Where do you currently live? (to confirm they are from my local town)

  • Consider a dropdown here to make your life easier. Maybe you can even see some patterns.

Tell us about the last time you used the internet to find out something relating to MediumTown?

  • Be more specific so your data can be usable. Prompt some questions such as "What were you searching for?" to help them answer. You can expand this further during the interview.

Describe your typical day in MediumTown.

  • What are you trying to find out?

How often do you look online for information about a shop, business or service online in MediumTown? (daily, Weekly, Monthly, Yearly)

  • Maybe "never". Maybe they just use google.

Describe how you find out information about a shop, business or service in MediumTown
How often do you look for information about groups, courses, classes or events online in MediumTown? (daily, Weekly, Monthly, Yearly)
Describe how you find our information about events happening in MediumTown.
Describe how you look and apply for new job opportunities.

  • These are all assuming they use the website for those purposes. If the invention is to prove the validity of those features, consider asking about frequency of use.
  • Also, these add too many long-form questions, which will tire your subject very fast. May lead to an scenario where they just write 2-3 words per entry.
  • Reserve these exploratory questions for an actual interview where you can deep dive into how they search for event info, jobs, etc. Maybe there is a better place to post those content that can link back to your website.
| improve this answer | |
  • Where do you currently live? (to confirm they are from my local town) Consider a dropdown here to make your life easier. Maybe you can even see some patterns. - Should the drop down be of towns surrounding my area? My town is neighboured by some very small towns which are classed as part of the town I am targeting - should I list these? Also, maybe I should have one that says "outside of MediumTown" or "please state" Does this sound better? - What were you searching for the last time you used the internet to find out something relating to MediumTown? – user3022336 yesterday
  • List the geographical areas which people identify with. An alternative is using zipcodes. It depends on what you want to get out of the data (e.g. most people using the website live in this part of town, etc). Just be aware that some people only know the generic town name and not smaller areas, etc. – Nicolas l Open to work yesterday
  • What were you searching for the last time you used the internet to find out something relating to MediumTown? - a bit wordy but seems fine. – Nicolas l Open to work yesterday
  • Yes maybe postcode would be better, that way I can find out pretty much their exact location. The last thing they searched for - I really like that question and will be very useful, thank you! – user3022336 17 hours ago

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