I want to improve an existing user journey map and am curious about additional layers that can potentially be added to it.
This is a journey map for a travel app. The stages of the journey are
Inspiration > Planning > Booking > Preparation > Day of travel > etc.
The layers it has are
Users goal, pain points and opportunities
Currently I am planning to:
- highlight parts of the journey that are assumptions and come up with an action plan to validate them.
- Update new and upcoming features in the journey that address specific pain-points
What additional layers could be added to the user journey map? Currently there are channel touch-points and emotions of the user. I've seen other user journeys with much more layers.
To encapsulate - is there anything I should look at besides the above?