I am working on my UI/UX Designer portfolio and I have 4-5 projects to choose from what to include. I will need to write about the process that I had during these projects etc. But recently, when I used one app that I use quite often, I spotted one UX problem that I instantly understood that would need to be fixed. That will make the user navigating the app without frustrating situations. It's quite a small fix to make, but it will make the app better. My question is - would that be a good idea to include this type of case in my portfolio?
I've seen a lot of portfolios that propose solutions for UX problems in popular apps, streaming services, etc. I don't think this is a good idea for a portfolio because:
- You're not familiar with the app's prioritized users and their tasks. What seems like a UX issue to you (maybe not the right user) might be fine for the app's intended users.
- The problem you're solving might be obvious, but the company could be working on changing the platform in such a major way that what you propose as a fix might be very different from what the company ultimately does to fix the problem. If you don't work there, you wouldn't have the necessary insights for that.
Here's an example: a new UXer once put a lot of effort into redesigning Netflix; they made it the lead case study in their portfolio. The redesign was beautiful and it made browsing categories much easier. A month later, Netflix released a whole new experience that didn't solve the problem of browsing -- it solved the problem of people not being interested enough in their movies to learn more about them. The hard work that went into the portfolio now seemed obsolete.
A caveat: if I were a junior UX designer looking for a job, I would definitely have a list of "good UX" and "bad UX" examples that you've seen. because that's a popular interview question.
But when you talk about another company's bad UX, always be careful, and preface it with, "I don't necessarily know what this company's UX goals and constraints are, but based on what I've learned from experience and heuristics, this could be a potential problem."