My employer would like to delete navigation on book a demo and retarget landing pages. What do you think about this practice? He believes that the landing page should convert the user and he shouldn't visit any other pages...What if the user would like to read more about the product / company? What are your insights? Moreover, what's a "good" amount of CTA buttons?
The approach should not be assumed but measured and tested. As for the amount of CTA buttons please go for a natural organic manner. What information would users like to see before taking a decision of making a purchase ? You could also apply the Learn - Feel - Do https://blueprintdigital.com/learn-feel-circle/#:~:text=The%20Learn%2DFeel%2DDo%20Circle,that%20customers%20experience%20a%20product.&text=It's%20a%20simple%20model%20of,people%20who%20have%20used%20them.