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Between once and 3 times a week (depending on user's settings), something new to do on our product comes up (always on the same days at 9 am, on monday, wednesday and friday).

Until now, we have sent simple email reminders each time. We feel that we could make those reminder emails more user-friendly, basically make the user come back on our product without sounding too much like a reminder, for example:

  • Introduce features that the user could be interested in
  • Give some tips
  • even some random facts, why not.
  • etc...

The goal is to make the user come use our product.

Because those reminders alone already send between 1 and 3 emails a week, we force ourselves not to send any other emails (except the necessary ones). This would be a good way not to increase email count and still provide a better experience.

Note that we haven't received any complaint about the number of emails sent, and the power users (really motivated ones) almost all advocated for more reminders.

Advantages:

  • User should open the email more often
  • Provides useful information according to where the user is in his journey
  • Softer reminder (better UX)
  • Doesn't increase the amount of email sent

Disadvantages:

  • Mix content?
  • User could disable this channel and lose this extra useful information

Questions:

  1. Is it a good idea to mix a reminder with other information?
  2. If we do, should it still be written as a reminder with the data being extra, or just forget the reminder part, thinking about the product will be enough as a reminder so no need to mention it?
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  • Does user have option to switch reminders off completely? What are percentages of users who receive 0, 1, 2 and 3 reminders per week? – Serg Aug 18 '20 at 18:53
  • They can switch between 1 and 3 anytime. In term of percentage, 40% for 1, 40% for 2 and 20% for 3. For now, it's not possible to choose 0, but it will be later on with more channels like slack etc... – dyesdyes Aug 18 '20 at 19:15
  • Nope it should be your Choice how you want your information to have a reminder or not an yes you should be able to turn on or off reminder – Jennifer Gray Dec 28 '20 at 20:54
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Is it a good idea to mix a reminder with other information?

Only if it's 100% relevant to the issue on hand and if something has changed. Such as something to add, or something to remove etc.

If we do, should it still be written as a reminder with the data being extra, or just forget the reminder part, thinking about the product will be enough as a reminder so no need to mention it?

Have an Update section underneath the original reminder with all that has changed. Keep the original though so your users know the timeline of said memo.

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