I have a typical lead generation page with the lead generation form in the first fold. The page is quite long and has multiple CTA buttons along the length of the page.
Now I have two options for the on-click actions for CTA near the bottom of the page viz.
- Smooth scroll to the top where user can reach the form or
- Open the same form in a popup without scrolling.
Is there any study that one is preferred over another for higher conversion?