I'm working on a travel app that sometimes needs to link to its web version for information that's not within the app itself. For this I believe using a web view makes sense.

However there's also a need to link from the app to external websites that give more information on various travel restrictions e.g. immigration of various countries. In this case should it be

  1. web view
  2. opening in a browser

while the web view seems more seamless UX wise, it may confuse some users that this is a part of the app.


The browser seems a far better option. Firstly, it signals to the user that this is something separate, since it's in their web browser. This also allows the user to, for example, Google a term they didn't understand within the browser, whereas if it were a web view they would have to switch apps. In this case, the browser is the best option.


I don't know why I see so many old questions, but I'd like to answer this anyway.

Some questions you should ask yourself for each piece of content. If you answer at least one with yes, this strongly hints that you should use the browser instead of the webview.

Should users notice they leave the Apps context? Will users want to share this piece of information? Will they want to make a bookmark? Should users use links in that context? Will there be Links to some place outside your Website? Does the website provide some or all functions of the app? (There WILL be users that try to continue their workflow within this webview)

I could also put it another way: should the content actually be part of your app - then a webview makes sense. But then I ask you: why is this not part of your app?

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