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We just completed some research with card sorting and tree testing. Two of the categories were consistently labeled the same by a large percentage of participants.

It seems to make sense to name the navigation item with the label most commonly found with our research, but at the same time that seems to clearly be "user-led" design.

For this particular facet of UX design is it ok for the approach to be more user-led vs. user-centered?

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  • Isn't it in this case user-led and user-centered at the same time? It is not that you are following arbitrary user opinions, it is based on structured observations.
    – jazZRo
    Jul 9 '20 at 10:36
  • I guess that was my question. I need to "sell" this to my stakeholders and wanted to cover my bases on being prepared for any rebuttals. If someone were to say, "I thought we wanted to hear problems from customers, not solutions." Just curious how to frame this and how direct the results should be towards the implementation. Similar to what you said, maybe the response would be that this isn't just asking users for advice, it is gathering insight into how they think and process information?
    – Rohrski
    Jul 9 '20 at 16:17

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