I am currently designing a long product page; usability testing shows that the monotony and the high homogeneity of the page represents a findability, legibility, and overall experience blunder. We are looking for ways of presenting information in different ways to chunk and group content while increasing rhythm and visual difference in the page.
I have two sections that I want to link together: one about the right target for the product, and the other about how the target will benefit from the product.
1) How is this component called? (we are looking for other virtuous examples);
2) Are there any strong points against using it (i.e. column reading is harder, increased visual clutter, split layout is more challenging)
PS: let me know if the question is too broad or only superficial related to usability