I am developing my own product idea, an web/mobile application for forming a long term relationship between two people. It's in the early stages, so I don't want to expose too much information yet. I don't have much experience in the UX field, just some bits & pieces from 10+ years of web development.
- I want to target the app toward common people seeking a relationship.
- I want a human approach of the whole experience and ideally no "business feel".
- The app entry consists of a few buttons (up to 5) and no forms or inputs.
- There is no signup either (that comes later).
- The app is paid but has a free trial based on usage, not a time.
What I am trying to figure is if a flashy landing page with a button to "start" is necessary. Do people need to get a lot of explanations first? Do they need to know about pricing model, TOS, FAQ? Or is that unnecessary distraction that can lead them away?
Currently, I am more inclined toward making the app itself as an entry point without explaining too much. Starting with a selection of language (with auto-detection) and then a simple visual intro with a few keypoints floating around. Followed by a few extra steps and it's ready for use without ever leaving browser/mobile. I want to explain the concept in more detail to them on the go with short contextual help/hints. Later there will be also a blog on a separate subdomain diving deeper into the related topics.
I know UX isn't an exact science. It will require feedback from users and improve them over time. But I also don't want to hinder my entrance to the market with a "that sucks" approach. I certainly would like to hear some opinions from experienced people here.