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I'm a coder, I made a product long back and I just read my first UX book. I learned about 'user goals'.

I do not assume anymore that my product solves them.

  1. I am unable to make a strategy for going ahead and fixing the entire website so it actually helps its visitors.
  2. How can I setup a survey to honestly learn about user goals/expectations?

The product is non-profit/activism.

  • Looks like you first need to know what problem your product is supposed to solve, who your audience is, and then whether or not your users are having issues. Then you can start resolving potential problems, because otherwise it's purely based on your gut feeling. Users won't really tell you what their goal is in the sense that UX'ers create them. You'll have to listen to what they say and then figure out the actual intent behind their words. Do you have any insight in who's using your product and how to reach them? – Wendy Wojenka Apr 21 at 11:10
  • I have the problem why I made the product. But realised its may not a popular one. The users have not been using as I expected them. What questions can I ask users? I have little traffic but composing a survey questions seems pretty hard. – thevikas Apr 22 at 3:26
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01. Fix the objective

  • Understand the motives behind creating the product and what specific problems you tried to solve through the product

02. User research

  • Understand the user base again. Cover user behavior, benchmarking and motivation.

03. Conduct a usability study

  • Since the product is already released you can opt for this. This will help you to understand the current user behavior, what is redundant and what is useful, flaws inflows, IA etc.

04.Prepare a prototype and test

  • Go for an early prototype and test it rapidly
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