Iphone was a very innovative product at that time introducing touch screen on a mobile phone. I wonder who was the designer on this one and which design principles were used in this process.
1 Answer
Jonathan Ive, Steve Jobs, and the Apple Design Team
Jonathan Ive is influenced by the German designer, Dieter Rams: "Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible." – (The Ten points of Good Design – Dieter Rams)”