To collect some data for restaurants recommendation I want to ask users if two restaurants are similar or not.
I want to keep the question as simple as possible, so I would like to stick to simple Yes/No/Don't Know question. However, I'm afraid it might be to rigid: people may think that if there's slight difference between restaurants, they will mark it always as No (not similar). For instance, they may consider Chineese and Thai restaurants as dissimilar, even if they both offer Asian cuisine.
Likert scale, on the other hand, may give more flexibility:
- Very dissimilar
- Slightly dissimilar
- Neither similar nor dissimilar
- Slightly similar
- Very similar
However, it can make people less likely to contribute because it's more complex: it might be hard to decide whether a restaurant is very similar or only slightly similar.
Which one should I choose?