When we want to design and improve the UX of landing pages, we use a concept which is called AIDA. AIDA stands for Attention, Interest, Desire, and Action. This flow based on the idea that a visitor progresses thought a series of leaner steps on their way to making to take the action.
- Attention. In this section, basically you capture the attention of your user/visitor with a hight relevant and powerful headline.
- Interest. You can present your product or your service in the form of photo of video. It is very attractive.
- Desire. This is created through the use of benefits and of course the features that appeal to the needs of your visitor.
- Action. Finally, a strong call-to-action completes your story and the point where your visitor has been convinced that your solution is appropriate for exactly their needs.
Your aim is to prompt visitors to do one action you want them to do and convert.
Now, in your case, it seems like that you include the Attention with Action together and with this way the user/visitor is confused. (I refer to the first section)
Also, I believe that there is no specific reason for adding the email field at the bottom of the page and clicking on "get started" goes to the form again. I feel like that with this way you tell to your visitor to "read your story" again.
Whatever it is, maybe you will need to consider all of these cases with real A/B testing.