I am debating with my boss regarding tags should be coloured or not. I feel that colouring tags will just work as fun for the user. A user won't remember what colour he has assigned to a particular group of keywords. For instance, the user applied red for offers keyword and later after somedays while doing a campaign he assigned red colour as Diwali festival. So use case of colour tags doesnt satifies the need of it. However, boss saying let them assign any colour what he wishes. There is no need for grouping keywords of the same colour.
Please help me with this!