I've been asked to implement, and have seen this typewriter effect on a number of web sites: https://mattboldt.com/demos/typed-js/

Typically it is in the header with 3 or 4 sentences about what the company or service does. I'm not sold on the idea, while it might be a "cool" effect, will users hang about waiting for the sentences to load or skim and scroll past it? Or am I just being a kill joy?

Just looking for some expert opinions on this technique and if it is an OK or bad experience.

2 Answers 2


From my personal experience and also from the opinion of a great ui/ux designer that I followed recently, it is a bad experience in most cases.

  • First, you have to wait for the sentence to complete. The more sentence you have, the longer time the user wastes
  • Second, for someone who has a problem with reading text, they almost can't read your sentence at all or have to wait until the sentence is typed again. That is really annoying
  • Finally, user usually can't promptly get the idea of what your website can help them, so likely close the website right away

Of course, it is a nice effect. But if you want to implement that, make sure to use a few keywords and combine it with another way to show your website features instead of depending on it alone


The method can’t be judged in isolation, it all depends on the context.

Your example previews the use of a command line tool so it’s purposeful and not at all gratuitous. Speaking as someone who enjoys software development and wants to get better at it I feel your example provides affective priming consistent conducive to the subject matter.

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