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I am a web developer and noticed the hero background video trending of the moment. As I try and build my websites with performance in mind I have been struggling with this new trend.

I would like to have a list of pros and understand how it reflects on the user experience. How do it's benefits outweighs the loss in performance.

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This blog Justinmind: 10 inspiring hero image websites says

In fact, statistics shared by Forbes show that embedding a hero background video can help boost your conversion rates by 80% and influence a customer’s purchasing decision by 90%.

Unfortunately, there's no Forbes link.

And even more unfortunately, I don't like hero video backgrounds at all. Too distracting for me personally.

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    That statistic sounds like complete bunk anyway. – tripleee Jan 22 '20 at 8:27
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    forbes.com/sites/kateharrison/2018/04/06/… think this is the article. Justinmind misinterpreted the forbes article big time. – Kevin M. Jan 22 '20 at 10:20
  • Thanks for the answer. The forbes link above writes about explainer videos. The ones I am working on are muted and a collection of short scenes. I don't dislike them and I see that they can make the website (company) look more professional, which will increase its trustworthiness. I believe in cases of videos with collection of scenes and muted it could last no more than 10 secs. Who thinks someone would stop and stare at a muted video for longer than that? Being short it achieve the trustworthiness, attracted the user and did not damage the loading performance. Am I wrong/missing smthing? – stemon Jan 23 '20 at 2:39
  • Here is an article that evaluates the usage of hero video for landing pages. Worth reading. "A 5-10 second video loop should be enough time to get the point across without sacrificing quick load time." unbounce.com/landing-pages/… – stemon Jan 23 '20 at 2:49
  • Here is another, more focused on homepage. matttanguay.com/blog/… – stemon Jan 23 '20 at 3:05

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