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I have compared different daily newspapers websites.
You usually start with one of the following page layouts
[Headline]
[Picture]
[Bold Description]

or
[Headline]
[Bold Description]
[Picture]

not so often
[Picture]
[Headline]
[Bold Description]

What is the difference between the first two solutions at a visitor's eye to draw attention to an article. Are there any studies on this?

  • Interestingly, the first two variants seem to be preferred because the headline is what draws attention by already specifying the subject, whereas the picture might not work equivalently because it might often be generic (e.g., just a politician behind a mike), and in fact adding a specific, non-arbitrary picture may sometimes be difficult. -- The situation is completely the opposite with clickbait, which follows the third variant – Hagen von Eitzen Jan 9 at 8:31

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