I'm new to conversion rate optimisation, I'm currently prioritising my test ideas based on the effort and impact.
Am I right in thinking that the MDE is the minimum uplift from baseline to be confident in the data?
- Current monthly conversions = 23
- Monthly traffic = 1000
- Duration of A/B Test = 4 weeks
- MDE = 54.78% (CXL tool)
This would mean if control got 16 conversions during the test, Variation A must get a minimum of 24 conversions to be statistically significant?
If this is correct, how would I measure this with current avg conversions being at 0 due to lack of tracking?