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I will explain briefly.

I am working for a new booking accommodation platform. They currently have two different websites:

  • the main website [landing page] with all the info about the business

  • the BETA platform [with the listings, profile dashboard and search bar]

For the moment if you are on the BETA and then click on the company logo on the nav bar you go back to the main landing page.

To go back to the BETA when you're on the Landing there is a link on its respective nav bar and also all over the site.

NOTE: the BETA platform and the Landing page have different and separate nav bars and links [the design is similar] - The BETA has a profile dropdown menu that cannot be replicated in the main landing page since the websites have been done using two different services.

→ Now the company needs to have a proper homepage for the BETA platform with also some new features, but it also still needs to keep the main landing page.

Which you think is the best practice to link the two homepages without confusing the users?

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I think this shouldn't be an issue. Beta testing should always be done by invitation and controlled as much as possible. As such, it should NEVER have a link to the existing site.

You need to make sure your users will test the beta version and nothing else, and they need to be aware that the version is a beta one. If you don't do this, the amount of unknown variables would be so high that any result obtained by the investigation of the beta version will be doubtful at best, not to mention problems such as NDAs not signed, uncontrolled flow of information, competitors being able to see what you're doing before release... well, it would be a complete chaos.

So to answer your specific question: The best recommendation for "best practice to link main website page to BETA website" is DON'T DO IT.

Additional reading

Beta Testing: The Ultimate How-To Guide

Usability vs Beta Testing (The What & When)

A case for beta testing

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