While planing the research for a conference paper, a question remains present to us. The study involves three simple steps: (1) initial participatory interview; (2) participants interaction with a home device during a couple of weeks; and (3) a final interview to collect feedback.

For this type of studies, companies are paying an average amount of money to recruit and motivate participants. However, there is an information lack regarding what should be the number of incentives, as well as the corresponding amount, for study purposes. So, our questions are as follows.

List of questions to be answered:

  • How many incentives are too much?

  • Is there any State-Of-The-Art to follow the above concerns?

1 Answer 1


The Nielson Norman Group is an excellent resource on a wide variety of UX topics. In this case they've actually conducted a study on how people incentivize recruits, among many other things.

They found that you'll typically want to pay about $60 / hour for external participants. To read more detailed findings, start at the section titled Determining the Appropriate Incentives. It begins on page 31.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.