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Are there any resources, articles, research documents or case studies explains how companies or apps succeed to move users from social media to their website?

On other words: create motivation and building a transitional road map from social media to website

example: Instagram account sells goods, and want to move to e-commerce website but currently exploring opportunities how to do that (fear of the idea that its business is currently based on being a social-based store)

context: I’m currently on secondary research for UX project and I want to explore this specific area in order to get some assumptions to be validated.

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    What kind of research have you found so far? What search terms have you used? So that we don't duplicate your findings. – locationunknown Sep 2 '19 at 12:00
  • until now I didn't find any relevant searches for this inquires: "Move users from social media" "Exit users from social media" "Pull Off users from social media" "success Pull Off users from social media" – Eamge Morata Sep 3 '19 at 4:10
  • @EamgeMorata If this answer helped you you can set as right answer clicking on check icon aside of the answer and upvoted if is useful to you. Thanks! – Rafael Perozin Oct 3 '19 at 9:00
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If I understand right, these researches Average Click-Through Rate on Facebook and What is a “Good” Click-Through Rate? could help you.

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You also could try to search by:

  • social conversion rate
  • social engagement statistics
  • social media enquiries conversion rate
  • social media ctr average

or any other similar words.

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