Is there an effective way of displaying a sale on a product swatch which is universally recognizable?

I have read the following NN article, which suggests icon and color are the best way of displaying this on a product grid such as a listing page. https://www.nngroup.com/articles/visual-indicators-differentiators/

My initial thoughts were a percentage symbol within a circle, but my concern is this is too obtrusive?

Any thoughts much appreciated.

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  • 1
    It's an interesting problem and I haven't seen anyone really do this successfully (yet). If you have the ability to split test this then you will get an answer if you're headed in right direction for your customer. Personally I think it's hard to say if this design would be successful or not but the approach seems sound. – Wes Aug 27 '19 at 14:05

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