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I am working on navigation for a retail site. I have a typical account menu (My Account, Sign In, Create Account etc) and I have a main hamburger menu with department pages etc.

The site experience is greatly improved when the customer signs in, so I want to encourage this behavior.

My question is: I have an Account Menu item (My Purchases) in the main hamburger navigation under the title "Popular", I also have an My Account section in the hamburger menu. Should I repeat My Purchases under Popular and My Account in the hamburger menu to match how the separate Account Menu is structured or should I remove My Purchases from the hamburger My Account section because it already appears in another part of the hamburger menu structure.

The structure and two options are below:

Separate Account Menu:

Child 1: My Purchases
Child 2: x
Child 3: x


Option 1:

Hamburger Menu:

Nav Title: Popular
Child 1: My Purchases
Child 2: x
Child 3: x

Nav Title: My Account
Child 1: My Purchases
Child 2: Sign In
Child 3: Create Account


Option 2:

Hamburger Menu:

Nav Title: Popular
Child 1: My Purchases
Child 2: x
Child 3: x

Nav Title: My Account
Child 1: Sign In
Child 2: Create Account

  • Are your users aware they are splitting purchases between children? Is this something they set-up themselves? – DarrylGodden Aug 13 at 7:58
  • I am not sure I understand the question. I am just using Child 1, etc as a navigational naming convention – Andrea Tate Aug 13 at 13:02
  • Could you please explain why "My Purchase" will come under "Popular"? Will your users be able to relate these things with their mental model? Generally My Purchases are related to My Account – Omkar Chogale Aug 14 at 12:53
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You could run a card sorting exercise with your users to determine what links should go where. They are very quick and cheap to run, if you aren't familiar with them you can read about them here.

https://www.usability.gov/how-to-and-tools/methods/card-sorting.html

My assumption would be option 2, provided that is the entirety of the menu items. It's short enough and listed under appropriate categories that a user won't get easily lost.

  • It is not the extent of the menu, I have all the department, brands etc in the menu as well. Popular would fall at the top of the menu and My Account would be placed at the bottom. – Andrea Tate Aug 13 at 13:04

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