Is there a UX industry term for the system behavior where a user's information and preferences (like name or language) is carried across pages to personalize the experience of using the site?


1 Answer 1


If your web site / application controls this system behavior, it is called personalization. If user controls it, it is called customization.

More on this you can find for instance here:



Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.