Working on a business site for a client who does not sell their product/service online. They want to show that they have a social presence. They might have one or multiple. Are there any studies suggesting that showing feeds vs. buttons is the right way to go? I have my gut feeling but looking to bring in stats with the client meeting.

Thanks in advance!

  • 2
    This question is less so about usability and more about business strategy. What is the benefit of showing social media posts or presence and how are does is impact your sales funnel? – Nicolas Hung Jun 18 '19 at 1:04
  • I'm voting to close this question as off-topic because it's a question based on business requirements and not user expectations – Racheet Jul 1 '19 at 17:01

I think you also have to take into account how showing the feed is likely to affect the user experience on a more visceral level. Too much clutter and your website will feel a little overwhelming, but if it is already looking a bit sparse, a feed can add some well needed content to it.

With regards to your actual question, if they wish to demonstrate their social media presence, a compromise would be merely adding a follower/subscriber, posts/videos, engagement/views tally with a direct link to the platform & channel.

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When you display a feed, visitors see only a part of posts from the account, which may be not perfect. When you link an account, they visit the page and see all posts including the context, which may help them to better understand your account.

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