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I'm currently putting together a design for a review form for a course e-com site. However, I'm unsure whether or not I should include a link back to the course details page. My worry is that including a link would be an unnecessary distraction that could lead users away from leaving a review.
Here's part of the proposed design. The original plan was to make the course title a link back to the course details page. Any feedback would be greatly appreciated.
Include the link to the course description. It will help users recall details about the course and leave more accurate reviews.
Make the link open in a new tab or window. Include an icon to indicate the link will open in a new tab or window.
Use a transient popup that includes brief course information when the user hovers over the course name.
If I could not easily refresh my memory of the course, I would likely do one of the following:
Leave a negative review because I cannot recall what's good about the course. Negative experiences are easier to recall.
Not leave a review at all. It's too much work to search for the course on my own, and I simply don't care enough about it to leave a review.
Another bad idea that might occur to you is to try to force users to leave reviews. When I have encountered this scenario in the past, my response has been to leave bad or neutral reviews because being forced puts me in a bad disposition, which I project onto the course. This has happened in continued education courses that require review for credit. The presenter has to far over-perform to receive positive reviews, and many may undeservedly receive below average reviews.
