I am putting together an online survey, and am designing the confirmation screen that appears just before the respondent submits their answers.

I have limited formatting options, but feel that styling the question different from the answer will make it easier to read.

For an FAQ, I would make the question bold and the answer normal weight, since the user is looking for the question that matches their own question. Since the use for the confirmation is to ensure the user's answers are correct, I wonder if there is any research or opinion as to whether it is better to bold the answer, and not the question.


How would you rate "x" out of 10?

Why did you give that rating?
Because I really like "x" and think it is worthy of that score.


How would you rate "x" out of 10?

Why did you give that rating?
Because I really like "x" and think it is worthy of that score.

Or is there another way of doing this that's even better?

  • 1
    You should be careful asking respondents to give both scores and justification on the same screen (with the option to edit them). It will influence your result, as people can and will go back and adjust their score to match their justification.
    – sapi
    Commented Apr 29, 2019 at 12:05
  • 4
    This was just an example, but I take your point. That said, by asking them to justify a score, it makes them think about the score they gave and if they revise it to be more accurate to their thinking, isn't that better than just a "let's pick the middle or top score to get this over with" mentality?
    – Dwev
    Commented Apr 29, 2019 at 12:08
  • I understand you ask what is best for a survey but take a look here too: ux.stackexchange.com/questions/112177/… Commented May 22, 2019 at 8:29

2 Answers 2


Interesting question! Options #1 for both screens.

I think there are a few points here:

  • Consistency. You don't want to cause a sudden flip between the two screens and confuse the users or make them question themselves - 'what's changed? what did I do?'
  • Key-value pair. Think of the Question being your Key and Answer being your value. Regardless of screen type you'd normally have Key in bold and Value in regular font.
  • User memory. This is an opinion and/or experience: people normally remember the questions more and would potentially want a quick reference to their answer by having their eyes drawn to the question they answered. The way to you do it is highlighting the question in bold in your case.
  • Q&A and/or FAQ standard. It's a known practice to have questions in bold and answers in regular font regardless of screen type; especially if the answer is long and tricky, user would want to read the answer in a comfortable font, as opposed to CAPS, italics, emojis, coloured text, etc.
  • Reading difficulties & annoyances. Similar to the point above: it's easier to read a quick question in bold, than an elaborate answer in bold. Or any other unusual font styles.

Hope this helps a little? :)

  • 3
    I think the last point is particularly important. Commented Apr 29, 2019 at 20:48

Program-supplied data should be "solid", while user-supplied data should be "fluid". If you want to emphasize the user-supplied data, you should use italics, not bold. You can also highlight the difference through fonts; perhaps a more blocky, computerish font for the program-supplied data, while a more natural, handwritten-like font for the user-supplied data. You can also set them off with the formatting: put the user-supplied data in boxes, for instance.

  • I actually don’t mind the idea of a handwritten font for the user data, but not in this particular case. I have seen what you described before, and I didn’t mind it. I think maybe because I have a lot of questions to show, it could be overkill. For 1 or 2 maybe not. Thanks for the answer!
    – Dwev
    Commented Apr 30, 2019 at 19:23

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