I am using FullStory to study some user behavior on some client sites and have noticed a trend in a few client sites where users will opt to use the links in the footer navigation over the main menu.

My initial reaction would be to assert they are doing so because they feel it has a lower interaction cost than the main menu or because the footer nav is simpler.

It could also be that after scrolling to the bottom of the page it seems like a lower friction action to use the bottom navigation.

Unfortunately I can't ask these users who exhibit the patterned behavior, so instead, I wanted to reach out here to see what other UX professionals might have to say on the matter.


I agree with you on the second point you brought out. After scrolling to the bottom of a page, any person would use bottom navigation over going back to the top and navigate to other pages.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.