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We are using a trust selling block in our online store like many web sites have, but we don't know its real name. Any ideas?

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We are using a trust selling block in our online store like many web sites have, but we don't know its real name.

It's called a "Benefit Statement", in point form to create a spotlight or highlight, each individual one is a bullet point or selling point. It provides the top reasons why someone might choose you over others, it's what you lead with, your opening.

Examples supporting that definition:

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