How to structure a complete ethnographic system? What are the main frames of ethnographic research and what are the major questions associated with it? Do we need artifacts too?

1 Answer 1


The true power of ethnography is in its exploration of the social, team, political, and organizational influences that guide the views and decisions made by humans.

It’s rooted in the principle that individual views and decisions are guided by culture as much as they are by, well, anything else. This is an intuitive stance, and it’s heavily applicable to UX design.

Look at this Framework

Its somewhere you keep collecting data until you get to the point where you stop hearing new things.

Capturing Artifacts

People: Include a headshot of the people being observed

Place: Capture the general environment that the observation is taking place

Activities: Take photos of what people are doing during the observation

Vibe: Capture close up shots of non-verbal cues and emotions

Things: Take photos of things and objects that they use, show or display

  • Thanks, I think that is a good idea @Mike
    – Supra
    Commented Mar 25, 2019 at 5:07
  • most welcome mate
    – Mike
    Commented Mar 25, 2019 at 5:09

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