I want to run a Customer Journey Mapping (CJM) exercise. From what I understand you conduct CJM exercise for each persona. We don't have any personas in place. This work won't be ready until the end of the year, but I need to start in the next month or so. I was thinking of creating proto-personas/provisional personas.
Does this approach sound OK?
Also, do I need to conduct an Empathy Mapping exercise for each persona or can I just perform the CJM exercise?