So within the platform, first & last name is optional. When we send out emails with salutation, should we fallback to the e-mail address as a name (when first name = null) or should we just leave it empty?
- To some extent, it is a personal salutation
- Confirmation that the e-mail is indeed aimed at you
- Not really a human way of communicating
- Sounds spammy, unsure if it influences the open rate for example.
Does anyone have any experience with this issue? And what were your findings? And am I missing something in terms of pro's/con's?