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I'm referring to the fish-eye/magnifier effect applied to app icons as they approach the center of the screen (animation here).

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  • I've also heard it referred to as 'Honeycomb' – Greg Whitham Jan 16 at 4:16
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    I have not seen this interaction before so it may be that it is too rare to have a common name for this. But I think magnifier is probably more apt than fish-eye. – Andre Dickson Jan 16 at 4:59
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It's often referred to as a 'pan and zoom' pattern.

You can pan across apps, and zoom in as needed to app 'groups', to make selection easier.

As @Greg Whitham correctly mentions, the layout has been referred to as a 'honeycomb', but I'm just referring to the interaction itself.

  • You're right that this is a zooming interface but I think the OP is referring to the way in which the objects at the center of the screen are magnified automatically. – Andre Dickson Jan 16 at 5:01

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