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Which chart or graph should I use to represent this data?

  • # of emails sent (100)
  • # of responses to emails (30)
  • Of those responses (30), the # of people who took action (10)

I am being asked to show the conversion rates.

  • To clarify, you’re saying that 100 emails were sent, 30 were opened, and 10 took action by clicking a link in the email? – Michael Hogan Dec 22 '18 at 5:05
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    Numerous charts would show this information, you could also just write it, not really a UX question. – DarrylGodden Dec 22 '18 at 6:57
  • @MichaelHogan not quite - I am saying 100 emails were sent, 30 people actually took action from that email (clicked on a link and posted a job) and 10 of those 30 people were actually hired. Sorry for being confusing! I need to show a visual of this, – Lucy Lake Dec 23 '18 at 2:54
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You could show something similar to how HotJar does it:

The line progression clearly shows drop-off, while it tells both % and amount. Furthermore, it also shows how many made it to the next stage and the %.

Your chart numbers would be something like this:

100 | 30 (30% of 100) (70% of 100 drop-off) | 10 (33% of 30) (67% of 30 drop-off)

enter image description here

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