I know the carousel using is not user-friendly but why Instagram stories working like hell? It's a similar component. It has a lot of usability issues. When we use stories we don't know what we'll see. Same as carousels in the web pages.
I wonder why it is working? I don't like the format but I got used to watching either.
Maybe It is working because users know Instagram's stories concept. It is mostly random content which is created by users. The carousels in the websites mostly give an offer which is not related to our interests. And users developed a banner blindness.
What do you think about this?