to rephrase my question from earlier. In my current job, we don't have specific colors, font styles or grid to use yet and we didn't agree on a budget for rebranding yet as we will hire a design to do that. Is it ok to redesign the website components before we finish the rebranding?
I am also in a similar position. I am about to start my internship with a startup. Their only product is an app but I will be playing around with data. I am planning to start it this way, as the major chunk of the application needs a UX and UI overhaul.
I would start with an expert evaluation/ heuristic evaluation. There is no competitor product, so I am canceling out the competitive analysis part. The next phase will be research, then design, followed by usability testing and launch.
I would like to hear the opinion from the community and see if this could be a good direction.