I've been given the task of redesigning the h1 headings on a travel website and have no idea where to start with obtaining some kind of secondary or primary research to get some useful data to drive how the redesign should look. Does anyone have any suggestions where to start?

  • 4
    Redesigning the H1s is a solution to what problem? Without knowing what the problem is, you (and we) can't know how to change them. Oct 4, 2018 at 19:57
  • Hi Luke, thanks for your contribution to UXSE :) Can you provide a screenshot or some other information that might help us understand what the problem is with the headings and why you have been asked to address it? This will help inform the people reading the question where to start helping you with this task. Thanks!
    – Michael Lai
    Oct 6, 2018 at 0:08

2 Answers 2


Start with defining the problem. Why are they being redesigned? Legibility? Does the CMS let people but in too much text so they break the rest of the design? Are they confusing (users don't understand them)?

That said, I think you're going to struggle to find much research that's Header specific. I'd look at generic Typography research on ways to improve legibility, proportion and vertical rhythm.


Like what Luke said, you need first to define the problem. Because what's the use redesigning the H1 Header, is the font size of H1 is too big? I suggest you look for all the elements/words where H1 is being used. So once you've change the size, you make sure that it's appropriate with other pages look and feel

  • Header tags are often modified by CSS. H1 has semantic meaning.
    – Mayo
    Oct 5, 2018 at 13:05

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