REMOVAL OF THE FOOTER IS NOT A GOOD PRACTICE
- The footer is a useful place where one can locate content like navigational links, copyright info, external links, social media links and more.
- The footer is usually injected onto every page of your website from a central location. This is very useful for many reasons including not having to update every page when you change something in this area.
- In design psychology, there is a something called the "Mere-exposure effect" Which is very effective at driving sales and reducing the bounce rate.
One of the psychological factors at work is the ‘mere exposure
effect’: We seek information to confirm our beliefs. If you are used
to going on a website and the menu is horizontal across the top of the
page. That the home page is on the left and the contact page on the
right. That an underlined word is a link you may be under the
influence of what is called “confirmation bias”. This exposure effect
reveals a preference that most people have for the familiar.
Most business owners want a website because they have ‘content’ that
they believe is useful to their customers. It is reasonable then that
you want your customers to be able to find information and data to be
able to make a decision. That decision may be to make an appointment,
buy something, or provide personal information. It is an unpleasant
and frustrating experience when you visit a website, and you are not
able to find what you want.
In a website, design familiarity plays a primary role in aesthetic
appeal and acceptance. Something is reassuring about the “exposure
effect”. People like things more when they are repeatedly exposed to
them. People like their websites when they have some confidence that
if they click on an underlined word that it will link to another web
page or website. Contrary to what cynics would say, familiarity tends
to breed liking, not contempt.