While making CJMs, can we choose them like:
- Persona 1 | Scenario 1
- Persona 1 | Scenario 2
- Persona 2 | Scenario 3
or should we have different personas for each CJM like:
- Persona 1 | Scenario 1
- Persona 2 | Scenario 2
- Persona 3 | Scenario 3
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Sign up to join this communityWhile making CJMs, can we choose them like:
or should we have different personas for each CJM like:
In general, one personas can have several scenarios, and CJM are differente for personas/scenarios. For example, if you sell laptop you could have this 2 personas:
These 2 personas have different needs and goals so their CJM are different. We could identified 2 main scenario (this is only an example)
Both of them have these 3 scenarios, but they are different for each personas.
So, IMO, you have a situation like this to build CJM: - looking for the right laptop - GEEK - looking for the right laptop - DAD
buying the laptop - DAD
setting the laptop the first time - GEEK
Scenarios are different workflows that lead to completing business goals.
The two things are not exclusive to each other - You may have fewer personae than scenarios or you may have fewer scenario than personae. You may have a few personae that complete the same scenario or you may have one or two personae that complete several scenarios