I've seen a lot of "About Us" item in the nav section of almost every comercial site, but wonder what can be used instead. I realize that I can shorten a bit to get something like "US", but recently was wonder if I could possible change the word to "WE", I want to know if it makes sense or should I try another thing like "the business name" or something catchy and fancy.

  • 2
    My first question would be why do you want to change from "About us"? If the label is "too long", you may be trying to cram too much onto the page, and a deeper rethink is needed; if it's because everyone else does that and you want to be different, I would say breaking user expectations just to be avant garde is probably the wrong thing to do for most sites.
    – TripeHound
    Commented Jul 23, 2018 at 10:15
  • 1
    I've seen plenty of examples of both "About Us" and "About CompanyName". Realistically, the only way to sort this out is to figure out the KPIs for that link and then test both examples with your users - As you can probably see from the answers below, there is no way we can possibly offer you anything more concrete than opinion. Commented Jul 23, 2018 at 10:32
  • Thank you to both. In fact I have a small navigator menu, basically one word for each item. store, freebies, blog, and about us, but was thinking that just about fits very well there. Thank you for your observations. Commented Jul 23, 2018 at 18:05

3 Answers 3


You can approach it with:
Who = about us
What = services or products

Then additionaly if you need Why, Where or other..

  • I like the suggestion, it will be useful for an other project. Commented Jul 23, 2018 at 18:10
  • I ended using WHY to talk about we and why we serve. And HOW to talk about the way we do. Thank you for your advice!. Commented Aug 31, 2018 at 16:58

About us is the conventional way to call this item, it will be the easiest one for your users to quickly understand without effort (don't make me think), if you need a shorter word, I would go with About, which is also a convention in a lot of websites.

US, might be misleading to refer to the united states, and WE is just not conventional, people will need a sec to figure it out and you don't want that to happen.

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    Thank you for your advice, I think I will go for about. It will be like this: store, freebies, blog, about Let me know what you think :) Commented Jul 23, 2018 at 18:06
  • Sounds good! don't forget to mark my answer as the answer to the question if it solves your problem :)
    – Eran Bar
    Commented Jul 24, 2018 at 7:00

"We" is perfectly fine to use, but it could be confusing when left on its own. I would suggest using naming like "We are", "We do" and so on. This makes it both short, clear and consistent in usage.

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