I've seen a lot of "About Us" item in the nav section of almost every comercial site, but wonder what can be used instead. I realize that I can shorten a bit to get something like "US", but recently was wonder if I could possible change the word to "WE", I want to know if it makes sense or should I try another thing like "the business name" or something catchy and fancy.
closed as primarily opinion-based by Devin, Shreyas Tripathy, Andrew Martin, locationunknown, Pectoralis Major Jul 31 '18 at 9:10
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You can approach it with:
Who = about us
What = services or products
Then additionaly if you need Why, Where or other..
About us is the conventional way to call this item, it will be the easiest one for your users to quickly understand without effort (don't make me think), if you need a shorter word, I would go with About, which is also a convention in a lot of websites.
US, might be misleading to refer to the united states, and WE is just not conventional, people will need a sec to figure it out and you don't want that to happen.
"We" is perfectly fine to use, but it could be confusing when left on its own. I would suggest using naming like "We are", "We do" and so on. This makes it both short, clear and consistent in usage.