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We have some internal research that shows our users scroll much further down the page on mobile vs desktop. The page lengths are exactly the same in terms of the amount of products displayed - 3 across and 12 down.

When describing this behavioral difference I call it the 'Facebook Phenomenon' as in users just scroll endlessly without fully absorbing the information presented to them.

My question is, is there a UX/analytical term for this behavior? I made up the phrase 'Facebook Phenomenon' where I work but wondered if I'd subconsciously copied something I'd read.

  • It's behaviour spurred on by the discovery aspect of newsfeeds and infinite scrolling. It is indeed sometimes referred to as the facebook phenomenon, like here goldstandardbrain.com/brain-tech/…. The actual behaviour is usually nameless because it ties in to a lot of human behaviour. This article is a fun read: garrisoninstitute.org/blog/… – Wanda Jul 12 '18 at 15:23
  • @Wanda that's great thanks, I think I'll use FOMO 'fear of missing out' to help me explain this behavior to colleagues. Feel free to create an answer for the rep! – sclarke Jul 13 '18 at 7:36

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